On
the fifth episode of Sherpa’s Talking Shop Podcast, the Sherpa team has a
discussion on a few different topics. They discuss how to get noticed online
from Search Engine Marketing, Thrasher’s issue with certain celebrities wearing
their brand, the best and worst ads of the week and an update on the office’s
favorite game, fantasy football. You’ll hear insight from Sherpa’s Brand
Journalist and Junior Account Manager, Corey Weir as he hosts the
podcast alongside Account Manager Stew Moffatt and Digital Marketing Specialist,
Producer Dan Nicholson.
WHAT’S HOT
1. Search Engine Marketing
If a top three listing on a
search engine, is the “Holy Grail” and elusive, Search Engine Marketing (SEM)
is an invaluable way to supplement your organic SEO efforts. SEM is one way to
ensure that your prospects and customers are exposed to your products and
services. The practice of SEM encompasses a
wide swath of tactics. Things like remarketing, adwords, instream and display
network advertising are just a few of the tactics in our quiver. The most
popular form of SEM is Google AdWords.
2. Thrasher’s issue with celebrities wearing their
brand
As debated about in the podcast, Stew Moffatt
brought up the article that was brought to our attention regarding the
skateboard brand ‘Thrasher’. Thrasher has had an influx of celebrities like
Rihanna and Justin Bieber begin wearing their clothes out in public. The CEO
had an issue with that and publicly said that they don’t condone people like
them to be wearing their clothes, those clothes are meant for the hardcore
skaters. A brand that he helped build, he doesn’t want to see on celebrities
like them.
If
you would be interested in reading the article, you can find it here
Let
us know what you think about it and what your stand is on what has been said
about it.
BEST AND WORST ADS OF THE WEEK
BEST: Amazon
Worst: Drake Apple commercial
SHERPA’S FANTASY FOOTBALL LEAGUE
We
have a lot of fun here at Sherpa Marketing and our Fantasy Football League is
something we take very seriously. As heard in the podcast, you can hear the
competition oozing from every word. Each podcast we will be updating everyone
on who is on top of the leaderboards and who is not. At the time of recording
the podcast, we were heading into week 13, where team’s weeks are turning into
crucial wins for teams blitzing to make a post season appearance. Here was Week
13’s results,
THIS WEEK’S WINNERS ARE
Teddy Throwsevelt (Corey)
Roger Rodgers (Marty)
Smitty’s Bungle’s (Jeff)
Whitney’s Great Team (Whitney)
So
congratulations to them and thank you for reading and listening to Sherpa’s Talking
Shop. Follow us on Twitter, Facebook, and LinkedIn (Links below) to hear
the latest news and don’t forget to subscribe to our podcast.
Sherpa
Facebook - https://www.facebook.com/sherpamarketing/
Sherpa
Twitter - @TweetsBySherpa
Sherpa
LinkedIn - https://www.linkedin.com/company/sherpamarketing
Corey
Weir’s Twitter - @CoreyWeir
Stewart
Moffatt’s Twitter - @stewmoffatt
Producer
Dan’s Twitter - @Dn_Nicholson