EPISODE 8: User-Generated Content, Brand Communities & NHL Marketing
On the eighth episode of Sherpas Talking Shop, the team kicks it off with a new intro from designer Katie Schuster and friend Aaron Trachtenberg. The podcast includes heated dialogue on traditional, technological, and trendy topics including:
1) Stew's Experience at Pearson Airport.
Rules are as follows:
a. Don't be hungover.
b. Always wear your sport coat on the plane, never pack it in a suitcase.
c. Avoid rush hour Pearson Airport at all costs.
2) Building Brand Communities with The Chive, Lululemon and @FromHereandAway
The best way for brands to build relationships with consumers is to provide experiences (not just products and services). Developing a community presence and allowing your customers to represent your brand builds brand affinity and loyalty amongst consumers.
3) Bottom-up Ideation with LEGO
4) The NHL's Marketing Direction and the Movement to Get Paul Bissonnette on Coaches Corner
Biz Nasty would bring humor and flare to a panel which desperately needs a dynamic personality!
See below for the best and worst ads of the week:
The Best Ad of the Week
The Worst Ad of the Week
Stay tuned for Sherpa's next Talking Shop Podcast. Subscribe on Google Play, iTunes or SoundCloud
Find us on Twitter at: @TweetsBySherpa | @StewSaidIt | @WhosThatMikeB