Koen Reynaert

Koen Reynaert

Traditional & Digital Media Planner & Buyer
Koen Reynaert
Bringing more than 24 years of experience in the field of media planning and buying to the Sherpa team, Koen started as a media buyer for international advertisers such as Unilever, Ikea and H&M. Combining experience at media buying agencies in Belgium with more than 14 years at agencies in Western Canada, Koen made the evolution from a traditional media buyer to a more sophisticated digital and traditional media planner and buyer. He’s had the opportunity to work with national, provincial and local clients in a broad range of sectors (e.g. agriculture, tourism, financial services, crown corporations, telecommunications, media companies).

Koen is a strong believer in using fundamental and detailed media research to develop media strategies, which brings back his affinity for analytical tools. Media is a passion for him, but so is soccer (“the real football”) and Koen is an ambassador for Belgian favorites including beer, chocolate, Belgian fries and Bruges.


Bachelor's of Communication Sciences, University of Ghent
Master's Degree in Development Cooperation (Public Administration), University of Ghent
Media Buying Course, GRP Brussels
IAB digital courses (digital course, social media, programmatic)


Spending time with family
Arsenal - Club Brugge & Vancouver Whitecaps
Apple TV - OTT - SVOD - AVOD


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