Lia Crabbe

Lia Crabbe

Account Manager / Media Planner
Lia Crabbe

Lia joined Sherpa in 2018 but has worked with several of the Sherpas before. Her attention to detail and process is critical in her work for clients, whether it’s media planning and buying, branding, advertising campaign management, budgeting, or getting stuff done efficiently and effectively.

After graduating university, Lia worked in advertising production for printing, television, and everything in between. She moved into account services at advertising and customer relationship management agencies, working with clients in agriculture, utilities, telecommunications, entertainment, retail, and special events. Lia went client-side and specialised in telecommunications for nine years, but has happily returned to agency life. Having been on both sides of the relationship is an asset for both clients and Sherpa.

Outside work, Lia supports her hockey-playing sons and is in her third decade of being a season ticket holder at Royal MTC. She loves hiking in the mountains, running on the prairies, and talking about the original three Star Wars movies.


University of Manitoba, B. Comm. (Hons)
Class of 1992


Cheering her kids’ sports


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