Matt Worobec

Matt Worobec

Internal Marketing Manager
Matt Worobec

Matt comes to Sherpa with 10+ years working in the entertainment and marketing industry. He has serviced a broad range of clients with online and social media management, online strategy and web design.

Before joining the team at Sherpa, Matt planned events for over 300 attendees, produced an award-winning film documentary, and toured professionally with his music group; releasing albums and signing to Universal Music in the U.S.

A life-long learner, Matt brings a thirst to stay on-top of the latest technology and communications practices and brings his detailed-orientated, hardworking approach to the client-agency relationship.

When not busy working on Sherpa projects, Matt can be found going on walks with his family or weeding his way through the jungle that he calls his backyard.


The University of Winnipeg, B.A. in Communications

Red River College, Creative Communications Diploma – Major in Journalism

The University of Winnipeg, post-degree Marketing Diploma, Public Relations and Strategic Communications Diploma and Management Certification

Google Ads and Advanced Google Analytics Certifications





Sports & Fitness

Spending time with family

Bourbon and Craft Beer



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