Michael McCaffrey

Michael McCaffrey

Digital Marketing Consultant
Michael McCaffrey
Michael McCaffrey is a Digital Marketing Consultant at Sherpa Marketing. He has managed hundreds of thousands of dollars in ad spend across numerous platforms with a particular specialty in Facebook Ads. In any campaign, Michael will always seek to determine what constitutes a ‘win’ and build campaigns in such a way that ROI can be demonstrated.

Michael has a strong background in Financial Services and Tech, and holds a designation in Innovation Engineering. 

Creativity + data * strategic mindset = game-changing campaigns... this is what Michael can bring to a campaign.  

Michael also competes internationally in beach volleyball and squash; attributing a lot of his success to his strategy and pre-post-game analysis. Identifying meaningful data and tying micro-insights to big picture macro-strategies applies both in sports as well as digital marketing.


University of Manitoba, Bachelor of Commerce (Hons)

University of Manitoba, Bachelor of Arts

University of British Columbia, Certificate in Social Media Marketing

Innovation Engineering, Innovation Engineering Certification



Beach volleyball
Lake life
Back-country camping
Strategy board games
Quantum physics, astronomy, and learning about the universe we live in!



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