The Launch of G3 Canada’s (Formerly CWB) New Website

The Launch of G3 Canada’s (Formerly CWB) New Website

Big Ideas

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November 4 2015
Big Ideas

Sherpa Marketing has officially launched a new website, building on the migration of CWB to its final evolution under the G3 brand. The website provides a highly adaptable and administrable website that delivers mission critical information on pooling and local G3 facilities to Canadian farmers. 


Using the latest version of Sherpa’s Content Management System – Custodian 6.0 – the G3 website takes content management to the facility level e.g., providing a user-friendly interface where authorized content admins at each facility can securely update content unique to their facility, ensuring the latest and most up-to-date information is available to their local customer base.

Key functionality remains in the website, allowing producers to access the most up-to-date information from G3 Canada, locate their nearest facility, and find information on the pooling of cereal and oilseed crops. Other improvements to the website include the “Our Facilities” section, that allows growers to choose their delivery facility and as such, receive content tailored specifically to them. As with all Sherpa Marketing’s websites, the G3 site takes advantage of responsive design, delivering an optimized user experience across the three most common device types – desktop computers, tablets and smartphones.

A French version of the website will be available a week after the official G3 Canada launch.

From start to finish, the project was “all hands on deck”, no shortcuts were taken and the project was completed from start to finish in 45 days!

G3 Canada replaces the CWB brand, and is poised to be a leading grain enterprise in Canada. The website is one of the most significant business tools that G3 will employ to qualify and capture leads for pooling contracts while disseminating localized news items and facility updates pertinent to farmers across Canada.

To learn how Sherpa – a world class digital marketing agency, with a particular focus in the agriculture industry, can help your organization with its sales and marketing efforts, contact Marty Fisher at his email or call 204-818-0586.

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