The Samsung Galaxy Note 7 Is Now a Complete Disaster: Can the Brand Recover?

The Samsung Galaxy Note 7 Is Now a Complete Disaster: Can the Brand Recover?

Big Ideas

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September 12 2016
Marketing News
Will Samsung be able to salvage their brand?
After news started circulating recently that dozens of Samsung's Galaxy Note 7s  were catching fire and exploding from overheated batteries, the South Korean company was already looking at a damaged-goods situation for its brand.

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