Thrift vs. Spending: Navigating the Paradox of Nonprofit Branding

Thrift vs. Spending: Navigating the Paradox of Nonprofit Branding

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December 24 2015
Marketing News
Sherpa loves the unique challenges that come with marketing for nonprofits. This article stresses that nonprofits must look beyond the goal of increasing donations. Instead, NFPs must highlight the organization's broader mission by finding the perfect balance between effective altruism and powerful branding.

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