Understanding Your Market

Sherpa’s are highly curious. We “groove” on things like quantitative and qualitative analysis. Whether it’s primary or secondary research, we enjoy figuring out the untapped potential of a market – or discovering the opportunities that exist with your current customers.

Whether it’s focus group testing, decile analysis or playing with big data in Tableau, Sherpa has years of experience. We know what questions to ask, where to find data and how to analyze and interpret the results.

Technology allows our customers to play on a global scale. It also allows Sherpa to help clients maximize local market and niche opportunities.

Consumer trends and behaviours are much more “knowable” today. Sherpa’s toolset and experience can help you understand what’s happening in real-time.