Watch Zappos Hilariously Punk Google by Ambushing Its Cupcake Truck in Austin

We love our partners at Google but we give Zappos props here. An effective guerrilla marketing effort that has gone viral. Well done! Google recently promoted its new photo app by setting up a food truck in Austin that gave away free cupcakes. That was cool. Then a giant cardboard Zappos box set up shop across the street. And things got a lot more interesting.