Why Cross-Device Programmatic Advertising Is Ready to Take Off in 2016

Why Cross-Device Programmatic Advertising Is Ready to Take Off in 2016

Big Ideas

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January 20 2016
Marketing News
AdWeek
It goes without saying that consumers are accessing content from multiple devices. Cross-device programmatic advertising seeks to get the right content in front of the right person, regardless of the device being used. As Rocket Fuel CEO Randy Wootton puts it: It's about "reaching people, not devices."
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