Why Marketers Must Move Beyond 'Branded Content' and Create Entertainment

Why Marketers Must Move Beyond 'Branded Content' and Create Entertainment

Big Ideas

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November 4 2016
Marketing News
It's time to create some Entertainment!!
As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality. Rupert Maconick Hollywood is responsible for today's best adverts and promotional films, not advertisers.

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