Both in branding and on the jobsite, visibility matters. Ballistik came to Sherpa with hopes of exploding into the personal protective equipment market.
They had a strong start—with a new and industry-leading product that differentiated Ballistik from the rest of the vendors in this space- all they needed was a brand identity that would catch the attention of high-level purchasers and tradespeople in the field. Our creative team went with punchy type, high-contrast tones and angular iconography – all evocative of Ballistik’s target industry.