As a tactic to drive trust, loyalty, and engagement within the larger campaign, a social media project called “Get to know your reps” was launched, which introduced NexusBioAg territory reps to the growers in their area. The Twitter promotion included short videos where the reps were asked various questions about their jobs and themselves. With the rep’s time restraints, Sherpa wrote, filmed, and produced 11 made-for-social videos with a one-day turnaround.
As with most social promotions, Sherpa aimed to get as many eyeballs on the videos as possible. These were reported through impressions and video views, but also in increases to website traffic for the ‘Locate a Rep’ landing pages.
Using the boundaries of each Rep’s territories and FSA (postal code) data, Sherpa setup an area for each rep where their video would be promoted. We wrote and managed the corresponding social posts and promoted campaigns to reach the objectives of the campaign.