The Results
Nearly 30 creative assets were created for this campaign to accommodate the extensive digital campaign. Ranging from videos, Twitter cards, emails, a landing page, product pages, web banners and header.
9312 video completions over four product videos in a span of 12 weeks
The initial Hype video that ran for 3 weeks saw 2753 Video Completions, 1333 Link Clicks for a cost per click of $0.46. With an average CPC for four videos during the entire 12-week campaign of $0.90.
The content strategy also included two short, 12 second videos highlighting the yield advantage of each product. These ran on Twitter for the last three weeks of the campaign, parallel to the product videos and yielded 33,514 impressions and 6,369 video completions.
Sherpa.McKim was named a finalist for the Best of CAMA 2021 Awards for the Product Launch category for the BioniQ and TagTeam BioniQ product launch.