Branded Content
From here, we developed a new visual identity across all of Winpak’s channels. Our team created a brand guideline and adherence matrix that allowed for flexibility for each Winpak marketing team across the globe to align their materials with the new look and feel. We developed corporate literature, business cards, letterhead, annual report templates, tradeshow assets, and a PPT template so that Winpak’s new identity was consistently present across the company.
In addition to industry-specific content, like sell sheets, we developed product-specific content in line with this new brand identity, including photography styles, product photos, and 3D renderings of products.
We also worked with Winpak to develop department-specific assets and programs, including their human resources and new-hire training program, Winpak & You, and their sustainability program, highlighting their commitment to incorporating sustainability initiatives and regularly evaluating their processes to find ways to improve their practices.