Your Logo Matters! The NBA as a case study

Your Logo Matters! The NBA as a case study

Big Ideas

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September 25 2015
Marketing News
Your brands logo will be the single most important piece of art you release. It has a massive impact on brand personality and marketing reach. The Sherpa NBA Logo Rankings: Marty: Hawks, Raptors & Heat Jaime: Rockets & Wizards Myles: Celtics Kris: Raptors and Griz Stew: Celtics & Bucks (new version) Although we all have a different take, we all love the Purple Raptor Jerseys. BOOYAHH!!

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