Sherpa.McKim: An integrated marketing services powerhouse

A lot of agencies contend they're full service. But true expertise across every aspect of today's multifaceted, multi-disciplinary communications landscape is a rare thing indeed.

In 2021, Sherpa Marketing and McKim Communications Group combined their two companies to build a marketing powerhouse. Both agencies have built their reputations over the past decades, one is known as a digital, data driven marketing leader, and the other is renowned for delivering great advertising ideas and strategy, put these two together— and you get a true full-service partner.

This allows clients, new and existing, to benefit from some of the best thinking in the industry, with only one point of contact.

From start to finish we are the only team you need for results across all areas of marketing.

McKim and Sherpa

join forces to create a

marketing powerhouse

Orange and blue never 
looked so good together.

Coordinated Strategy

Sherpa’s breadth of in-house expertise and experience allow us to identify opportunities and challenges before they happen. We leverage these insights to craft a full stack strategy that takes your company to the next level.

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Digital Ecosystems and Seamless Connectivity

Marketing, sales and IT often exist in islands, which creates information silos, disconnects teams, and reduces efficiency. Sherpa breaks down these barriers by incorporating world-class software solutions and custom integrations for your entire technology stack.

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Data-led, Integrated Lead Generation

Sherpa’s digital marketing process is as comprehensive as it comes. We don’t send a proposal out the door without first utilizing our proprietary math model to estimate campaign results and project the spend required to reach your goals.

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Brand Construction, Renovations and Progressions

A great branding solution involves deep research into stakeholder sentiments and aspirations, and a well-structured process. A plan that can and will be ready to be adapted or shifted as new information is uncovered.

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Our Team

Brian Dusselier Brian Dusselier
Brian Dusselier
Creative Account Manager
Michael McCaffrey Michael McCaffrey
Michael McCaffrey
Digital Marketing Consultant
Boris Ibanez Boris Ibanez
Boris Ibanez
XR Developer
Natalia Ferrari Natalia Ferrari
Natalia Ferrari
Paid Marketing Specialist
Marty Fisher Marty Fisher
Marty Fisher
Alex Shao Alex Shao
Alex Shao
Junior Outbound Specialist

Our Clients

Academy Road Service
G3 Canada Limited
Value Partners Investments
Cambrian Credit Union
Canadian Canola Growers Association
York University
Achieva Financial
ATP Nutrition
Synamedia America
Manulife Financial
Maritime Travel
U of Guelph
Careica Health
Sun Life Financial
University of Manitoba
Emergent BioSolutions
Ag Growth International
Lawton Partners
Barkman Concrete
U of Winnipeg
Climate FieldView
Duke of Edinburgh
CMO Dojo
First Descent Software
Cutting Room Floor
World Trade Center
Taylor Mccaffrey
Heart and Soul
Neon Cone


Sherpa’s been a key vendor for Value Partners’ entire existence. They have worked on everything from client acquisition and retention strategies to helping us build our robust web-based back office systems. This includes a custom-built software solution where all our stakeholders can reach our experts and seek technical information in a streamlined, reliable way. We also are partnering with Sherpa on a new tactic for engaging with our customers that we call ‘Digital Event-in-a-Box”. The Sherpa team is consistently bringing us new ideas on how to drive value for our shareholders and unit holders alike.
- Ian Proven Chief Information Officer, Value Partners Investments
The Sherpa team has spent evenings, weekends, and even all-hands on deck pulling together whatever we've thrown at them. And, with no complaint. The team at Sherpa has the ability to execute on time, with agility, and in a very professional manner. They are on board and help us take things to the next level in the areas where they are marketing experts. The Sherpa team thinks proactively about what we have missed and pushes for what would be an optimal customer experience. We're grateful for their team, knowledge, and experience - to have them invested in our outcomes like a member of the DEKALB team is invaluable.
- Bret Collett Past Employee of Monsanto
It can be hard to take an idea and design it to create impactful and meaningful conversations with clients. Marty and his team were able to do exactly that in a brilliant and efficient way.
- Jamie Townsend Lawton Partners
Having worked with a number of website developing companies over the years, working with the team at Sherpa was a breath of fresh air!  They were very organized, followed through with delivery items through the entire project and contributed with some creative and constructive ideas.  Sherpa provided all the necessary support and resources to help make the transition to the new platform a painless experience. They are clearly a motivated and dedicated team, whose service we’d be pleased to recommend.
- Deanna Skinner Maritime Travel
The Sherpa team have been instrumental in supporting the development of the NexusBioAg’s (formerly Monsanto BioAg/Acceleron BioAg ) marketing strategy and subsequently the execution of all the supporting marketing tactics for the last 3.5 years. Sherpa successfully positioned our brand as the market leading, premium solution for broad acre biologicals. Through their tenure as our Agency of Record, Sherpa has helped guide us to be the market share leader in our category. Sherpa has a team with a deep bench of very talented designers, content creators, programmers, account managers and an in-house multi-media team. Their ability to maintain agility and speed is second to none, and I would recommend to anyone that they consider Sherpa Marketing for a digital strategy that works.
- Daniel Samphir Marketing Director | Univar Solutions
I’ve been working with Marty as a mentee for the last year and a half. In that time, he has helped guide me through the complicated web of constructing a premium brand, securing external investors and now, building my production facility. He always answers my calls, texts and emails quickly and has an amazing “can-do” attitude that has helped me through the highs and lows of getting my business up and running. I know I can count on Marty and his team at Sherpa for the right advice.
- Jesse Denton CEO | Founder | Kief Cannabis
I have been working with Sherpa Marketing for 10 years. One of the main reasons for the long tenure with Sherpa is that the team at Sherpa invests themselves in your business, which means that they are a partner and not simply a vendor. This relationship style means that problems or issues are better predicted and therefore addressed before they become a challenge and it allows Sherpa to better service the needs of our business efficiently. Sherpa has consistently met deadlines that were targeted; and because of the partner relationship, this allows for quick responses when short notice items arise and need to be addressed—although we do not like to operate that way. Budgets were always discussed and reviewed in advance of agreeing to work and if scope or details changed along the way, Sherpa would inform us of any cost implications as a result. Sherpa understands the agricultural landscape in Canada including many ag sectors more intimately. What I have always appreciated is the Sherpa team’s willingness to learn about an area they are less familiar with so they can better service their clients. I am happy to further discuss my experience with Sherpa if you have any specific questions you would like answered.
- Denise Hockaday Climate Business Lead - Canada
I chose Marty and the Sherpa team to help build the brand for my new consulting company. It’s a major investment to build a brand - and when you are emotionally connected to that brand, you need a partner who believes in it as much as you do. I chose Marty and the Sherpa team for my personal work after partnering with Sherpa for many years as the National Director of Marketing for DEKALB Canada – a brand that reaches farmers across Canada. Building a customer centric campaign to appeal to farmers in remote regions with specialized, targeted messages instilled pride and increased market share in those communities. The Sherpa team became an extension of my team generating a positive culture of success – another one of the reasons I’ve chosen to work with Marty and the Sherpa team in my new business
- Erin Romeo Former National Marketing Director for DEKALB Canada

Turning passion and pride in farming into riveting storytelling for DEKALB Canada

Read how we showed the passion in farming

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