Advertising Campaigns Community Newspaper Campaign Series
Project Description

The Farmer Stories campaign for DEKALB was an integrated campaign showcasing Canadian farming families. Their operations, relationships with DEKALB reps, and farming practices were explored in great detail, with website copy supported by a social media campaign and print ads placed in a variety of selected community newspapers.

The benefits of using DEKALB products were explored, as well as best practices based on the areas’ specific growing conditions. Support from DEKALB reps was also key in ensuring success on the family farms.

The campaign generated significant traffic, and one Farmer Story in particular was the most visited page during the running of this campaign. There was also a significant increase in visitors to the “Find a Rep” page, a Key Performance Indicator in evaluating traffic, and success, on the website.