Both in branding and on the worksite, visibility matters. This past year, Ballistik came to us with hopes of exploding into the protective equipment market. They had a strong start – with a new and industry-leading product that differentiated Ballistik from the rest of the niche, all they needed was a brand identity that would catch the attention of high-level purchasers and tradesmen in the field. Our creative team went with punchy type, high-contrast tones and angular iconography – all evocative of their target industry.