Branding A.M. to P.M.
Project Description

Prairie Mobile was founded as a repair company to meet the service requirements of Western Manitoba’s users of two-way communications products over 50 years ago. They engaged Sherpa to develop a consistent / refreshed look and feel of their brand that will drive our campaign creative for the years ahead.

While this concept wasn't the chosen concept, we felt it accurately reflects Prairie Mobile’s aspirational internal qualities and resonate with their target market, and Prairie Mobile to put its flag in the ground and develop a congruent, yet distinctly different and recognizable creative direction and theme, which embraces the idea that day or night, Prairie Mobile has you covered.